Direct To You

Affordability Delivered

In 2009 we set out to create exceptionally well designed and fast wheels that could be available to a much larger percentage of athletes. We did not believe leading edge design and affordability had to be mutually exclusive. As mechanical engineers we were determined to make our dream a reality.

Data Driven Design

Optimized For Performance

Using 110,000 data points collected while riding on the road, we developed a custom optimization algorithm that intelligenty tested 500 prototypes to find the fastest rims shapes we've ever created. For more information on this process, visit our Aero page.

Reliable Performance

Proven Longevity

The new FLO VORTEX 2 hubs come with Japanese EZO stainless steel bearings, and are highly serviceable.


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