We sell consumer direct to deliver the best products at lower prices.
Aero + Crr
We include aerodynamics and rolling resistance in our design process.
We focus on educating our customers to help them accomplish their goals.
We share how and why we design every product we make.
Talk directly with FLO about our products instead of a middleman.
We use a proprietry algorithm designed by FLO to develop wheels.
We plant one tree for every wheel sold lowering our carbon footprint.
We give bikes to kids in need through our Bike for a Kid program.
I am thrilled! I purchased a front 64 AS and rear 77 AS and saw a difference on my first ride. I was three minutes faster and expect to only continue to increase my speed and gain time overall. I cannot say enough about how much I enjoy these wheels. They are definitely worth it!!
FLO 64 AS + FLO 77 AS
The G700s are a great set of wheels at a great price! I had a couple questions about the wheels and ordering parts and the customer service was spot on with nice quick responses. Wheels were easy to set up and they handle really well in all types of conditions.
Not sure which wheels are best for you? Wondering how to improve your rolling resistance? We can help. Book a video chat session with FLO’s cofounder, Jon, to discuss wheels, aerodynamics, rolling resistance, or anything cycling related. Get one on one expert advice so you can take your cycling to the next level.
Meet Jon, co-founder of FLO Cycling. He’s Canadian, a mechanical engineer, and an entrepreneur. He’s also a family man, dog lover, avid skier, and novice sailor.
FLO was created to offer cyclists well-engineered products at consumer direct pricing. Jon designs all FLO products. He believes in educating customers and giving back to the community and planet. Regardless of where you are on your journey with cycling, Jon is committed to helping customers become faster and attain their individual goals.