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What Customers are saying


I am thrilled! I purchased a front 64 AS and rear 77 AS and saw a difference on my first ride. I was three minutes faster and expect to only continue to increase my speed and gain time overall. I cannot say enough about how much I enjoy these wheels. They are definitely worth it!!

FLO 64 AS + FLO 77 AS
George Penn


The G700s are a great set of wheels at a great price! I had a couple questions about the wheels and ordering parts and the customer service was spot on with nice quick responses. Wheels were easy to set up and they handle really well in all types of conditions.

FLO G700
Chris Cheeseman

Book Now

Book a Wheel 1 on 1

Not sure which wheels are best for you? Wondering how to improve your rolling resistance? We can help. Book a video chat session with FLO’s cofounder, Jon, to discuss wheels, aerodynamics, rolling resistance, or anything cycling related. Get one on one expert advice so you can take your cycling to the next level.

Why Choose FLO

Meet The Co-Founder

Meet Jon, co-founder of FLO Cycling. He’s Canadian, a mechanical engineer, and an entrepreneur. He’s also a family man, dog lover, avid skier, and novice sailor.

FLO was created to offer cyclists well-engineered products at consumer direct pricing. Jon designs all FLO products. He believes in educating customers and giving back to the community and planet. Regardless of where you are on your journey with cycling, Jon is committed to helping customers become faster and attain their individual goals.

Jon Thornham - Co-Founder & CEO