2020 was undoubtedly a strange year. The COVID outbreak in March resulted in a major halt in manufacturing which has impacted the economy in a number of ways. I’m sure you’ve noticed how regular items found on amazon.com are either out of stock or now double the price they used to be. The laws of economics explain things pretty quickly.
In the cycling industry, we’ve experienced the impact of the last year in several ways. Cycling as a whole has sky rocketed (this is exciting!), but races have been cancelled. As a result of COVID and the massive increase in demand (which has outweighed the lack of races), the cycling industry is experiencing some challenges.
Here are the impacts we’ve seen and what we are doing to keep inventory and our current pricing. Instead of price gouging during a shortage, we plan to do our best to keep our pricing consistent for our customers. This isn’t a blanket explanation for everyone in the cycling industry, but we’ll take you behind the scenes a little here to fill you in on what is happening for us and how it unfolded.