Press

Scientific Triathlon - June 2017

How to shave 14 minutes off your Ironman bike split with Jon and Chris Thornham - Getting the right wheels and tires can save you upwards of 14 minutes on the Ironman bike leg. And it doesn't have to cost a small fortune any longer.

Jon and Chris Thornham of FloCycling, manufacturers of exceptionally aerodynamic, yet affordable wheels, tell you how it's possible. Plus we crunch the numbers on a number of different variables affecting aerodynamics. Listen to the podcast.

Tiger Creative - The Active Lifestyle Marketer - May 2017

Jon & Chris Thornham from Flo Cycling - This week on The Active Lifestyle Marketer we talk with Jon and Chris Thornham, twin brothers, and co-founders of Flo Cycling. Jon and Chris have taken on the giants in the industry Zipp, Hed, and Enve and have created a direct to consumer carbon fiber wheel company. They are quickly becoming disruptors in the industry and it was fun to sit down and hear their story. We often talk about the importance of building active lifestyle brands on deep purpose and values, and Flo Cycling is doing an incredible job driving their brand by their core beliefs. It was fun to hear their story, a story of transparency and honesty. Listen to the podcast.

Autodesk - May 2017

Autocad Blog - Meet 5 More of Our 35 Under 35 Young Designers - by Leah E. Friedman - Twin brothers Jon and Chris bring their mechanical engineering backgrounds to the world of high-performance bicycle design. To create their stunning wheels and rims, the brothers used AutoCAD and Autodesk Inventor to get the company off the ground. They also currently use computational fluid dynamics software to simulate wind tunnel experimentation at a much lower price point. Continue reading...

Autodesk - April 2017

Autocad Blog - Flo Cycling: Identical Twin Mechanical Engineers Turned Entrepreneurs - by Heather Miller - As identical twin brothers, Jon and Chris Thornham share much more than a physical appearance. They have a pretty identical background, too.

Upon graduating from high school, both pursued mechanical engineering degrees at the University of New Brunswick where they first encountered AutoCAD and Inventor. With their degrees in hand, they accepted positions in Las Vegas, working together designing wastewater systems before moving on to roles as sales engineers. Continue reading...

Triathlete Magazine - March 2017

Buyer's Guide - The draw: Lots of science for very little loot. Despite boasting the lowest price tag of any wheels tested, the FLO 60/90 still performs admirably against the wheels that cost three times as much. The 90mm rear rim provides a very stiff ride, but the depth and rim shape are wind tunnel and CFD tested to create a slippery profile. Continue reading...

Bike Radar - February 2017

FLO 45 Carbon Clinchers review - by Nick Legan - Two features make the FLO 45s one of the most attractive sets of carbon clincher wheels currently in production: price and aerodynamics. Selling for $1,149 for the pair and with a huge body of research behind the rim’s design, FLO wheels appear almost too good to be true. Continue reading...

Triathlete Magazine - January 2017

The Innovation Issue – by Chris Foster, Liz Hichens, A.J. Johnson and Bethany Mavis - Bragging Rights: With their company, FLO Cycling, the Thornham brothers have bridged the gap between design, engineering and consumer-direct sales, bringing high-quality technology to the masses. Both mechanical engineers, the Thornhams wanted to figure out a way to manufacture fast wheels affordably. Continue reading...

TrainerRoad Ask a Coach Podcast - October 2016

Special Guest: FLO Cycling - In this podcast we take an in depth look at aerodynamic research and testing, and discuss how to pick your equipment to get the best time savings possible. Listen to the podcast.

West Hawaii Today - October 2016

Ironman athletes build bikes for kids - by Cameron Miculka - As athletes from around the world have descended on Kona for Saturday’s Ironman World Championship, several are taking advantage of the opportunity to give back to their hosts. Continue reading...

Babbitville Radio Show - June 2016

Jon and Chris Thornham - Jon and Chris Thornham are identical twins, mechanical engineers and the creators of Flo Cyling, some of the fastest cycling wheels around. The story behind the creation of their company is epic. Listen to the podcast.

Cup Of Tri Triathlon Podcast - April 2016

Jon And Chris Thornham Of Flo Wheels - This week Rob interviews Jon and Chris Thornham, the brothers behind the Flo Wheels cycling brand. Flo are disrupting the marketplace by bringing the price of expensive aero wheels right down, but keeping the premium quality that everyone wishes they could afford. Listen to the podcast.

Lufft Blog - March 2016

FLO Cycling – fairly priced professional cycling wheels - by Lufft and Chris Thornham - FLO Cycling is the company of the twins Jon and Chris Thornham from Canada, Dartmouth. They turned their hobby into a career and developed revolutionary racing bike wheels out of carbon fiber, which they successfully sell around the world. In 2014, they developed a new concept for their product line, for which five development steps were required. Overall, the redesign project took 15 months and is described on the FLO Cycling website. One of the five steps in which they recorded environmental data for research purposes Chris reports on in the following. Continue reading...

TriRig - March 2016

FLO Cycling unveils all-new Carbon Clinchers - by Nick Salazar - FLO Cycling is a name that's relatively new to the industry, but has made some very big waves in its five years on the market. The first batch of FLO wheels, released in 2011, offered top-shelf aerodynamics at entry-level prices. The chief drawback was a higher weight, and a relatively unknown brand. Well, today FLO is introducing an entirely new lineup of wheels. They're keeping their pricing structure very low, while introducing some new amazing wheels in both carbon clincher and their former alloy clincher formats. Moreover, the new wheels have been designed with what can only be described as an absolutely cutting-edge design process that involved iterative algorithmic shape generation and testing. That is, a computer was given certain design parameters, and automatically generated and cycled through hundreds of different shapes. Continue reading...

Aero Geeks - March 2016

FLO CYCLING 2016 WHEEL LINE – FIRST LOOK - by Mike - Flo Cycling is no stranger to the pages of AeroGeeks.com. The FLO 60 was one of the first products we reviewed (and at the time, we said we “were smitten with this wheelset.”). And last year we reviewed the FLO DISC where we said: “If you’re shopping for a DISC and want a complete wheel that offers the best bang for the buck, the FLO DISC is where you should start, and end, your search. It is the very definition of Affordable Aero.” Continue reading...

Triathlete Magazine - March 2016

Buyer's Guide - by Dillon Hollinger and Evan Rudd - Extensive research and design went into FLO’s all-new full carbon clinchers, which are sure to boost the brand’s strong reputation for making fast yet affordable wheels. Weighing 367 grams less than the previous version of the FLO 60 with a rim shape that’s a reported 28 percent faster, FLO managed to keep the price down, making these wheels a potential game-changer at about a third of the price of the most expensive hoops on the market. The 60s feature brand new hubs, a wide rim for crosswind stability and are tubeless compatible. Continue reading...

STACK Fitness - January 2016

5 Tips to Avoid Rookie Mistakes at Your First Triathlon - by Chris Thornham - Nothing does more for your ego than competing in your first triathlon. Completing a triathlon is a testament not only to your fitness, but to your endurance level—both mental and physical. Think about it: At minimum, you take a 500-meter dip and follow it up with a lively 12-mile bike ride and a spirited 5K run. People who have never competed in such an event probably think we're all gluttons for punishment, which, to some degree, is probably true. But it's an exciting and exhilarating experience all the same. I'd even go as far as to say that it's an experience I'd recommend to almost anyone—with proper preparation, of course. Preparation is key to your first triathlon. It's also key to avoiding rookie mistakes. I'll take this opportunity to offer a few kernels of advice. Continue reading...

The Active Times - January 2016

What You Should Know Before Pedaling the Journey of a Lifetime - by Chris Thornham - There comes a point when cycling becomes far more than just a hobby. Often, the dedication to pedaling makes you want to kick it up several notches and try something extreme — like biking across the country. While the concept may sound a bit far-fetched at first, it’s been done many times before (and is even happening right now) — sometimes even by people with no fitness or cross-country cycling experience whatsoever. Regardless, biking across the country is an enormous challenge, and one that shouldn’t be taken on lightly. It’s more than just a long journey; it’s an adventure. There are myriad risks that exist, but for many, the rewards of the experience can make it all worth it. Here are some pros and cons to consider before starting your adventure. Continue reading...

The Active Times - January 2016

Pay Attention to What You Do Off of Your Bike to Perform Better on It - by Chris Thornham - I’m a firm believer that anything worthwhile in life takes hard work, and becoming a good cyclist is no different. To become a better cyclist, you must be willing to make a daily commitment. After all, getting up in the wee hours of the morning for a long bike ride before work or repeating high-intensity intervals isn’t easy. In addition to spending a lot of time on your bike, there are certain skills you can hone off of your bike that will help you improve as a cyclist. When you stay on top of your time, planning, preventative maintenance, health, rest, and safety, your body will repay you with excellent performance, and you will truly enjoy yourself! Continue reading...

STACK Fitness - December 2015

Tips for Buying Your First Set of Bicycle Racing Wheels - by Chris Thornham - A cyclist's journey can be charted through the evolution of his equipment. As a child, your trusty steed was the big wheel. From there, you transitioned to a "big kid" bike with training wheels. After a lot of trial and error—and a few bumps and bruises—you achieved balance and graduated to two wheels. Many don't realize that many cyclists traverse another step: the leap from recreational cyclist to racer. To be your best in the competitive realm, you must have the proper gear. Race wheels are designed to get you across the finish line faster than a standard set of recreational bicycle wheels. Continue reading...

Getting Balance - December 2015

The Newbie’s Packing Guide for a First Triathlon - by Chris Thornham - Whether it’s your first-ever sporting event or you’ve come to it from another sport, your first triathlon is a nerve-wracking experience. It’s important to do as much as you can in advance — knowing you’ve prepared well ahead of time will help calm your nerves on race day. Participating in a triathlon is a test of endurance, so you need to prep long before race day. (The endurance trial doesn’t start then!) By making sure you’ve covered the appropriate distances in your training swims, bikes, and runs, you’ll know that you’re ready, both mentally and physically. It also means taking the time to properly pack your bags so there aren’t any last-minute panics! Continue reading...

Sport Techie - December 2015

A Triathlete On How To Train For A Triathlon With Apps - by Chris Thornham - Triathlon training is a challenging endeavor no matter a person’s athletic ability. Advanced athletes may be in great physical shape, but the demands for speed, stamina, and distance will push them beyond their previous limits. Newer athletes must learn efficient techniques for cycling, swimming, and running — plus train effectively enough to finish an entire race. Fortunately, technology is easing the road to triathlon training by providing beginner and advanced triathletes with tools to train harder and smarter. Continue reading...

STACK Fitness - November 2015

How to Find the Best Cycling Locations - by Chris Thornham - On weekend mornings in Las Vegas, you can usually find me cycling Highway 159 from the west side of town to the intersection of Highway 160. This out-and-back bike ride covers about 30 miles, heading straight through the Red Rock Canyon National Conservation Area. With its incredible scenery, wide shoulders and excellent blend of terrain, this ride is the perfect way to start my weekend. You don't have to fly to Las Vegas to find a great place to cycle, but biking in a new area is a fine experience for any cyclist. If you've been riding for awhile, your local trail or route might feel a little stale over time. Traveling to a new area can spice up your routine and renew your appreciation for the beauty of the outdoors. Continue reading...

Elephant Journal - November 2015

5 Mistakes I Made when Founding a Charity (& How to Avoid Them) - by Chris Thornham - When you start your own charity, you envision the massive impact your efforts will have on the world. It’s easy to get caught up in your mission and forget about the people actually donating money and helping your program run—after all, you feel passionately about this, so why wouldn’t they? Running a charity takes more than passion and a common goal. To date, my brother and I have operated two charitable organizations. One failed badly, but the other continues to succeed, thanks to the lessons we learned from the first. Here is our “Tale of Two Charities.” Continue reading...

Triathlete.com - October 2015

3 Budget-Friendlier Deep Wheel Options - by Evan Rudd - These wheels deliver great value and take advantage of proven designs such as a wide, toroidal rim shape. Ride quality is on par with similarly priced wheels and the super-deep 90mm rims don’t affect the handling or stability compared to an 80mm rim. FLO’s hubs are reliable and easy to service and can include ceramic bearings for an extra $100 per wheel. As an added bonus, the aluminum brake track on all Flo wheels is anodized black for a stealthy look, and you can choose from nine sticker colors. Continue reading...

STACK Fitness - October 2015

How Often Should You Ride A Bike When You're Starting Out? - by Chris Thornham - When you get a new toy, it's tempting to throw caution to the wind and spend tons of time playing with it. But when that toy is a new bike, pacing yourself should take precedence over a pedal-to-the-metal mindset. Although your new bicycle should be built to last and take you many miles, your body may not be so road-ready straight out of the box. Continue reading...

The Active Times - September 2015

Everything You Need to Know Before Your First Triathlon - by Chris Thornham - Congratulations! You’ve decided to compete in your first triathlon. If you’re a newbie to competitions or just want to make sure you’re as prepared as you think you are, you may want to know more than just how to swim, bike and run. Continue reading...

STACK Fitness - September 2015

How to Choose a Bike for Conditioning Workouts - by Chris Thornham - As an athlete, you don't want to buy just any old bike. You need to know which bike is best for you. Bikes come in many different shapes and sizes and are intended for many different purposes—from the beach cruiser designed for boardwalks in San Diego to full-suspension downhill machines for mountain biking maniacs. That means you need to do your homework before putting money down on a bike that might meet everyone else's needs but yours. Here are a few tips to help you choose the bike and features that will work best for you. Continue reading...

Sport Techie - September 2015

How To Pick the Right Cycling Wheels With So Many Hi-Tech Options - by Chris Thornham - As cycling’s popularity continues to skyrocket, so do cyclists’ options for wheels. With advantages and disadvantages to every type, it’s important to understand the basics about what makes a wheel great before changing up your ride. Wheels generally fall into two categories: training wheels and race wheels. Continue reading...

Entrepreneur - September 2015

5 Steps to Get Community Buy-In for Your Startup's Charity Program - by Chris Thornham - The ultimate entrepreneurial goal is to create a product that changes the world in some way. Regardless of how you plan to make your impact, doing so requires a strong network of community support. Having a great support system that complements your organization’s strengths and goals can be what hoists you into benevolent stardom. The bigger your support system, the greater impact you can have. When my brother and I set out to launch our charitable organization, Bike for a Kid, we sat down and mapped out our greatest strengths and weaknesses. Continue reading...

Entrepreneur - July 2015

How to Save Your Business From Doom - by Chris Thornham - With 70 to 80 percent of businesses failing within the first 10 years, entrepreneurs know that starting a company isn’t easy. They also know that finding success takes more than a can-do attitude and some run-of-the-mill innovation. Success means knowing when it’s time to cut your losses and move on – be it a new venture or a pivot of your current business strategy. Continue reading...

Livestrong - July 2015

The Top 5 Signs You’re Cycling All Wrong - by Chris Thornham - As a cyclist, you're both the passenger and the engine of your vehicle. And like any vehicle, you have to make sure the way you operate it isn't causing any unnecessary wear and tear. Unfortunately, the lesson you were taught as a child to stay upright on a bike doesn't cover all the necessary bases to ensure your rides aren't leaving you in pain. Continue reading...

Noobpreneur - July 2015

Master Time Management With These 5 Tips - by Chris Thornham - When you’re a new business leader, everyone loves to tell you about the myriad of challenges ahead — making difficult decisions, analyzing market trends, and staying innovative — but few tell you how difficult time management becomes as your business evolves and your role changes. Before you know it, you no longer have the freedom to participate in shipping, advertising, social media, product development, and budgeting. It can be tempting to get overly involved in one project or initiative, but if you’re careless with your time, you risk getting too caught up in one area of your business and letting other areas fall behind. Continue reading...

Internet Retailer - July 2015

A startup e-retailer’s journey to efficient fulfillment - by Chris Thornham - When you started your business, you likely devoted the majority of your efforts toward creating a product that would shake up the industry and prove all your naysayers wrong. And once the orders began to flood in, you probably thought the hard part was over. But in putting so much focus on your physical product, you neglected to plan how you would actually deliver it to your customers. Continue reading...

Young Upstarts - July 2015

5 Entrepreneurial Lessons I Learned From Failing Fast In My First Venture - by Chris Thornham - You have a brilliant idea for a new business. You love it, and you think other people will, too. So you take the plunge headfirst, right? Not so fast. My brother Jon and I started our first company with a similar mind-set, and it failed in a matter of months. We created Painting With Purpose, a charitable organization that sold digital copies of paintings created by children with special needs. Unfortunately, not many people came to our site or bought our prints, and our business fell flat. Continue reading...

Evan Carmichael - July 2015

4 Reasons To Take A Day Off During Business Travels - by Chris Thornham - Think of your day like Newton’s first law of motion. Your body will stay at rest if there aren’t any outside forces acting upon it (your alarm clock, your kids, your job, etc.). But it’s important to remember that the opposite is also true. You’ll never get a moment of rest and relaxation unless you act. Business trips have especially full schedules and rarely provide time to unwind. Add jet lag to the equation, and it’s easy to get overwhelmed. Continue reading...

startups.co - June 2015

How to Find the Right Overseas Factory Fit and Make the Partnership Last - by Chris Thornham - When it comes to doing business, I learned some lessons the hard way. When my brother and I started our cycling company, the idea of importing our product from another country seemed daunting. We had a laundry list of questions and no confidence in our answers. We found solace in the familiar and comfortable – a factory with a fancy brochure, a slick trade show representative, and the assurance that our product was in line with the company’s expertise. We bought the pitch, invested thousands of dollars, and waited for our products to ship. To our horror, when the wheels arrived, they weren’t even round, and the finish quality was, in short, terrible. Continue reading...

Startup Nation - June 2015

An Army of Two: Maintaining Sanity and Productivity With a Small Team - by Chris Thornham - Some of the most dynamic teams of all time have been small in size. Just look at the Avengers, the Fantastic Four, or even the Wonder Twins. Against the greatest of odds, these teams still manage to pull together and come out on top. Unfortunately for you, your small team probably doesn’t have the advantage of possessing superpowers. And odds are even greater that you don’t have the Incredible Hulk backing you up. Continue reading...

The Active Times - May 2015

How Technology Is Making Cycling More Accessible for Everyday Exercisers - by Chris Thornham - A new revolution in cycling has transformed the way people engage with the sport. And unsurprisingly, it’s driven by technological innovation. New products from Widerun and Zwift are bringing cycling home by allowing users to connect their bicycles to virtual reality systems that track workout effectiveness and progress, provide multiplayer competition and immerse them in a wide variety of environments—from the streets of the busiest cities in the world to peaceful mountain paths. Continue reading...

YFS Magazine - May 2015

Helping People Get Healthy Is Good Business - by Chris Thornham - From agriculture, tech, and healthcare to simply “buying local,” today’s health-conscious consumers are more aware than ever of the consequences of their purchasing decisions. As a result, many prefer to do business with companies that are aligned with their core values. Take Citibank, for example. The financial services company sponsors a popular bike sharing system in New York City. Launched in 2013, Citi Bike provides riders with access to thousands of rental bikes and hundreds of stations. Continue reading...

Triple Pundit - May 2015

How Starting a Charity Changed My Business (and My Life) - by Chris Thornham - For me and my brother, helping families in need has been a lifelong endeavor. When we started FLO Cycling, it seemed only natural to add a charitable component to our business. We decided to create our own program called Bike for a Kid. The idea behind the program is simple: Continue reading...

Addicted 2 Success - April 2015

3 Lessons Cycling Has Taught Me About Being An Entrepreneur - by Chris Thornham - I’ve been an athlete for just about as long as I can remember. While I spent most of my youth competing in one sport or another and my early adulthood staying fit in the gym, I never expected these disciplines to inform the career and business I would build later in life. Continue reading...

STACK Fitness - April 2015

How to Train for a Triathlon Without Going Broke - by Chris Thornham - I had never thought about training for a triathlon. I've been an athlete my entire life, but over the years, I've gotten busier and busier. Soon, being an athlete meant hitting the gym every now and then to stay in shape. But my gym membership wasn't satisfying my competitive nature. That's when I started thinking about triathlons. Continue reading...

Aero Geeks - March 2015

FLO DISC Review - by Devon - In triathlon, it’s commonly accepted that to go faster, all one needs to do is apply money to the problem. For the most part, this is true – we have special wetsuits that gain us time back on the swim, bearings and chain coatings from exotic materials, fragile tires and latex tubes, and wheels that cost more than the bikes we put them on. Speed is expensive, and more speed nearly requires making partner at a law firm, but maybe it doesn’t have to be that way. Companies like FLO Cycling are changing the game, bringing big speed down to mere mortals, and their disc offering is no slouch. Continue reading...

FitnessRX - March 2015

4 outdoor Alternatives To Hitting The Gym - by Chris Thornham - It’s too cold to exercise outside. Or maybe it’s too hot. Or the pollen count is off the charts and your allergies are acting up … or there’s no weight room outside. You get the point. These are just a few of the reasons you might give for holing up in the gym all week. Maybe it’s even a matter of routine – you’re used to working out in air-conditioned comfort, surrounded by your exercise buddies, TVs, and an endless supply of fresh towels. I know how tempting it can be to stick to the gym for your workouts; I did it for nearly 10 years. Continue reading...

MultiChannel Merchant - March 2015

Why Lowering Prices Could Be Your Best Sales Strategy - by Chris Thornham - In a world where a higher price is often associated with a better product, pricing your product lower might seem counterintuitive. After all, many business owners use higher pricing to increase their products’ perceived value, and it’s easy to assume that you won’t be able to compete without matching those inflated prices. But charging more doesn’t always work — especially when the product doesn’t deliver. Continue reading...

Overdrive - March 2015

How to Overcome the Belief That Your Product is “Too Good to Be True” - by Chris Thornham - Everyone loves a good deal. But when a cheap price tag makes others question the quality of your product, it could actually hinder your company’s success. If you’ve discovered the formula for delivering a superior product at a fraction of your competitors’ prices, that doesn’t mean consumers will instantly buy your product. Continue reading...

Triathlete Magazine - February 2015

Buyer's Guide - by Triathlete Editors - The draw: Premier aerodynamics, very low price. If you are willing to compromise on weight, finish and dealer support for a disc with benchmark aerodynamic performance at the lowest possible price, the FLO DISC is the one. Continue reading...

WeWork Magazine - February 2015

From Engineer to Entrepreneur: How I Discovered I Could Start a Business - by Chris Thornham - Like most engineers, I learned to think on my feet and execute plans fast. It’s one of the qualities that primed me for entrepreneurship. But despite my penchant for planning, I still walked away with a few bumps and bruises. Continue reading...

UNB Alumni News Direct - January 2015

UNB Alumni Reinvent the Wheel - by UNB - Twin brothers and UNB alumni Jon and Chris Thornham (BScME'06) are making their mark on the cycling industry with their redesign of theChris (left) and Jon Thornham (right) have redesigned the ultra-light carbon fibre wheel. Chris (left) and Jon Thornham (right) have redesigned the ultra-light carbon fibre wheel. ultra-light carbon fibre wheel being sold to cyclists around the world. Continue reading...

IdeaMensch - January 2015

Interview with Chris Thornham - by IdeaMensch - Making a list or schedule of things to do and sticking to it. I used to react to everything the minute it came to me. This used to be possible when FLO Cycling was smaller, but now it’s not. You get so much more done when you focus on one thing at a time. Continue reading...

Lava Magazine Wheel Count - October 2014

OFFICIAL 2014 Kona Bike Count - by Lava Editors - As over 2,000 of the world’s top Ironman athletes checked their bikes at Kailua Pier, dozens of tri industry players tallied bikes and components for the annual litmus test of buying trends. The annual count gives the triathlon industry a scope of what the sport’s best athletes are buying and an idea of who will be the major players for the next few years. Continue reading...

Triathlete Magazine - April 2014

Buyer's Guide - by Triathlete Editors - Aero wheels don't have to cost more than a bike. This small startup borrowed rim shape features from some of the best (and most expensive) race wheels and created a much more affordable version. With data to validate the speed of these wheels, FLO has quickly earned a following. Braking is superb and road vibration is minimal. Continue reading...

Triathlete Magazine - March 2014

More Speed for Less Green - by Aaron Hersh - Tires affect both aerodynamic drag and rolling resistance, two of the biggest factors in triathlon cycling performance, and the Continental GP4000S II has proven to be a standout in both. Aero testing conducted by FLO Cycling and published on the wheel maker's blog (flocycling.blogspot.com) found this particular tire to perform exceptionally well on the FLO 30 aero wheel. Continue reading...

ZenTriathlon.com - January 2014

Podcast Interview - with Brett - It was great to sit down with Chris and Jon, the brothers behind FLO Cycling. Their wheels have rocked the marketplace, bringing the best aerodynamics at an even better price. We talk about the trials and tribulations of bringing a new product to market, how they work, and what is in store down the road. Good times! Listen to the podcast...

Triathlete.com - November 2013

Buying Aero Wheels on a Budget - by AJ Johnson - First, that MSRP is not at typo. Designed using computational fluid dynamics software then tested in the A2 wind tunnel, FLO did its research when shaping these wheels. The carbon clincher rim, called FLO Wide Toroidal Fairing, is actually a standard aluminum box rim with a non-structural carbon fairing making the deep section. The rim starts at 24.4mm at the brake track and has a max width of 27.2mm. It is positively blunt without a sharp inner edge where the spokes enter the rim. Continue reading...

Road Bike Action Magazine - November 2013

Aluminum Hoops that Prove their Merit - by RBA Tech - FLO is one of the most exciting new wheel companies to enter the market within the past few years. Although the smallest brand of the bunch, in two short years FLO has brought to market a total of four different wheel models: the 90, 60, 30 and Disc. Started by two brothers in Las Vegas, the company's focus has been on providing aerodynamic wheels at a great value. Continue reading...

Design Engineering Magazine - October 2013

Wheels in Motion - by Mike McLeod - It's somewhat rare that a small entrepreneurial player not only breaks into an established industry but also beats its long-time incumbents at their own game. However, for Jon and Chris Thornham - FLO Cycling's twin mechanical engineering duo from Dartmouth, Nova Scotia - the transition from "audacious" idea to entrepreneurial success has been nearly as quick as the high-end, aerodynamic, yet affordable, bike racing wheels their young company is known for. Continue reading...

Lava Magazine Wheel Count - October 2013

OFFICIAL 2013 Kona Bike Count - by Lava Editors - As nearly 2,000 of the world’s top Ironman athletes checked their bikes at Kailua Pier, dozens of tri industry players tallied bikes and components for the annual litmus test of buying trends. The annual count gives the triathlon industry a scope of what the sport’s best athletes are buying and an idea of who will be the major players for the next few years. Continue reading...

Triathlete Magazine - August 2013

Reinventing the Wheels - by Aaron Hersh - Chris Thornham, a 27-year-old engineering salesman, was combing the Internet for information on the best race wheels one day in 2010. When the set he eventually chose arrived at his apartment in Las Vegas, he opened the box and thought, "Why do these things cost so much?" He and his twin brother, Jon, also a mechanical engineer, agreed they could make and sell wheels for a lot less. Threes years after this "aha" moment, their company, FLO Cycling, is selling wheels faster than they can make them. Here's how they did it. Continue reading...

Triathlete Magazine - July 2013

Tire Talk - by Aaron Hersh - The same tire attributes that improve durability and puncture protection typically increase weight and worsen rolling resistance. Since every tire sacrifices one attribute in favor of another, finding the right one for each specific use and wheel is key. Continue reading...

Road Bike Action Magazine - June 2013

FLO Cycling 60 Wheel - by RBA Tech - Three years ago Chris Thornham was your typical triathlete who, like everyone else, wanted a set of race wheels that didn't cost him an arm and a leg. But, he ended up purchasing a fancy pair of hoops for a hefty sum anyway, and then showed them to his twin brother Jon. "Jon nearly passed out when he learned how much they cost," Chris recalls. "We then thought, "Hey, we could probably start our own company and sell wheels for cheaper." Not just a couple of budget-minded bike geeks, the Thornham brothers are both mechanical engineers. Continue reading...

Qatar Sandstormers - May 2013

FLO Cycling Interview - by Qatar Sandstormers - Hey Jon! Thanks for taking the time out to have a chat with us about your awesome new venture, creating affordable, high performance, carbon wheels for the world of cycling!

FLO is out on a mission. Can you tell us what your mission is? Continue reading...

Chronicle Herald - May 2013

Twins Peddling a Hot Product - by Bill Power - Sometimes it pays to reinvent the wheel, especially when it’s for high-performance cycling. Dartmouth natives Jon and Chris Thornham, twins in their early 30s, have set the cycle-racing industry spinning with a radical redesign of the ultra-light carbon fibre wheel favoured by top cyclists around the world. “It’s still early in the season, but we expect we’ll ship at least 4,500 wheels, mostly through pre-orders, before the end of the year,” Jon said Wednesday of the FLO Cycling business he and brother Chris launched in February 2012 from their base in Las Vegas. Continue reading...

Aero Geeks - May 2013

FLO 30 FINAL THOUGHTS - by Devon - When we first rode the FLO 30, we noted all the things that FLO did right on the 30s – the wide tire bed, how well they soak up poor pavement and lend confidence in tight corners, even the diet they went on from the FLO 60s and the stellar price, considering everything they provide. We’ve said all of that, and mean it as much now as then, so what we want to talk about, looking back on our time with them, is not what we noticed, but what we did not notice when riding them. And that, above all, is what has really stuck with us. Continue reading...

Aero Geeks - April 2013

FLO Cycling FLO 30 First Ride - by Devon - We don’t much like blanket statements here at AeroGeeks HQ. There’s nearly always a whole mess of exceptions that we have to weasel around to make them fit. But there is a universal truth to cycling, and it goes like this: climbing sucks. Climbing really sucks. So anything that makes climbing suck less gets our attention and, if it really is as good as the claims surrounding it, our praise. FLO Cycling’s FLO 30 is firmly in the latter category, and the reasons may surprise you. Continue reading...

TriRig - April 2013

Review: FLO Cycling 30 Wheelset - by Nick Salazar - FLO Cycling is an amazing company. In the past two years, they've built a solid brand and following, carving themselves a niche by releasing intelligent, well-engineered products and offering them at unprecedented low prices. They've been so successful that they've been unable to keep any inventory in stock. Every single FLO wheel ever manufactured has been pre-sold. Their last batch of wheels was sold out in just twelve minutes. This year, they increased their production capacity by 200%, but it still wasn't enough to keep up with demand. FLO is doing things right, and that's reflected in their rabid customer base. Continue reading...

Road Bike Action Magazine - March 2013

LUNCH RIDE REVIEW: FLO CYCLING 60 WHEELS - by Road Bike Action - Now, more than ever, there are countless new players entering the carbon wheel market. FLO Cycling is one such relative newcomer, having been officially founded in 2011, but they're already quickly developing a reputation for offering fast, efficient wheels at an affordable price. We recently received a test set of FLO 60 clinchers, and here are our first impressions. Continue reading...

Aero Geeks - March 2013

FLO Cycling FLO 60 Final Thoughts - by Mike - It’s been a month since Devon’s first ride on the FLO 60s. And since that time, both Devon and Mike have had the opportunity to put quite a few miles on this wheelset. Overall, both of them couldn’t be happier. While this might spoil the rest of the review, we’ll say right now that this is an absolutely terrific wheelset (even before you take into account that you can get the entire set for under a grand, $898 to be exact). Continue reading...

Aero Geeks - February 2013

FLO 60 First Ride - by Devon - When Mike and I first discussed the Affordable Aero series, one name shot to the top of our list: Flo Cycling. He and I have a longstanding debate on whether you can get wheels that perform as well as their expensive counterparts; I have maintained that the costs associated with producing a wheel that isn’t simply another open-mold re-hash of five year old designs is prohibitively expensive for anyone but the big guys to undertake – and even then, most prefer simply to go that route and throw their own hubs and stickers on it. Let me say it, now: I was wrong. Continue reading...

Dynamics Magazine - November 2012

CFD helps FLO Cycling design innovative Bike Wheels at Affordable Price - by Prashanth S. Shankara - This article focuses on FLO Cycling, who have used such advanced engineering methods, Computational Fluid Dynamics CFD to be specific to bring to the market a product that was the "mythical unicorn" of the bike racing world not so long ago - industry leading, high-performance, superior aerodynamic bike wheels at affordable pricing. Continue reading...

TriRig - April 2012

FLO Cycling Production Wheels Review - by Nick Salazar - Last year, I had the privilege of putting together the world's first in-depth review of FLO Cycling's aero wheels. The wheels I got were prototype samples, but represented a fully-finished, rideable product. FLO's product represents something new and unique to the cycling industry: an affordable aerodynamic wheel set with a highly-technical design pedigree. Basically, they have ivy league brains with community college prices. Continue reading...

Garden Variety Tri - March 2012

FLO Cycling Wheel Interview - by Jon Smith - Is the world of race wheels about to get turned on its ear? Joining me are the creators of Flo Cycling, a company devoted solely to the production of high quality, technologically advanced race wheels . . . at a 1/3 of the price of standard race wheels. You can hear our segment from 13:58-37:30 minutes.Listen to the Podcast...

TriBomb - February 2012

FLO 60/90 First Look - by Jerred Hurst - For those of you who don't know FLO, the actual process to get to the production wheels that are now available, has actually been two years in the making. Several production issues delayed the wheels introduction to the market. As the saying goes, everything happens for a reason...and while we're sure the setbacks have certainly been a headache for the guys at FLO, the end result is a far superior wheel than they would have been able to bring to the market originally. Continue reading...

Triathlete Magazine - January 2012

Wide Goes Mainstream - by Aaron Hersh - The FLO 60/90 is the first wheelset created by the aero-obsessed cycling technology startup. This remarkably affordable aero wheel is constructed by bonding a 60mm-deep carbon fairing to a 24mm-wide aluminum clincher rim. Continue reading...

TriRig - April 2011

FLO Cycling Wheelset Review - by Nick Salazar - For quite a number of years, aerodynamic bicycle wheels have been sharply divided into two categories: smart-and-expensive wheels, and dumb-but-cheap. The descriptors "smart" and "dumb" here refer to the amount of engineering brainpower that went into the design of the wheels. On the one hand, you had cutting-edge brands like Zipp and HED pushing the limits of aero wheel tech. Accordingly, the fruits of their labor have come at considerable expense. In addition to the cost of retaining engineers, high tech wheels are often come with higher production costs, marketing costs, and other infrastructure costs. Continue reading...

TriMadness - November 2010

Ten Questions With… Chris Thornham of FLO Cycling - by Tri Madness - Aero wheels. The benefits are pretty well documented. The aerodynamic capabilities of wheels made by Zipp, Hed, Mavic and others are well documented. There’s almost no other single piece of equipment that we triathletes can purchase that is as impactful as a good set of wheels. The problem is, though, that aero wheels are not cheap. Take, for instance, the price of a pair of Zipp wheels. A typical wheel set up that lots of folks use is their 606 set – a 404 front and 808 rear. This set of wheels would set you back only $2200 or so. Certainly, one can find used wheels at a bargain – but let’s face it, sometimes you just don’t know what you’re getting. Continue reading...

Cody Elder - November 2010

FLO Cycling Releases Computer Modeling Images and Interview - by Cody Elder - Over the last 3 weeks, I've been keeping tabs on the brothers at FLO Cycling (Jon and Chris). Chris just finished up his triathlon season with a late race in Arizona. Congrats to him and Jon on another great season. Along with racing, the brothers have gotten some exciting initial results from their aerodynamic modeling. Continue reading...